In just two and a half years, kesedo, who joined Brighton at 4 million pounds, became a billion-dollar midfield with a transfer fee of 0.115 billion pounds. Andy Naylor, The author of The Athletic, seems to have found The reason when people are talking about why Brighton can become a “black shop” in The Premier League.
A period of time ago, the “red and blue wars” between Chelsea and Liverpool in the transfer market were particularly noticeable: Liverpool and Chelsea successively quoted kesedo in the way of refreshing the Premier League transfer fee record. The final 0.115 billion pounds given by Chelsea also became Brighton’s highest transfer income so far.
Find suitable players from all over the world at a low cost, train them, and sell these players to gain rich profits-provided that the players are sold, brighton will not be in trouble-this is the important guiding ideology of Brighton’s operation.
Kaiserdo is the best case of this operation concept.
After the transfer to Chelsea, kesedo also became the third highest player in the history of world soccer field, second only to Neymar (0.192 billion pounds) signed by Paris Saint Germain from Barcelona in 2017. Mbampe signed from Monaco one year later (0.125 billion pounds plus 30 million pounds additional fee).
Meanwhile, Brighton also included an important second transfer split clause in the deal with Chelsea to ensure the 21-year-old Ecuador midfield with a bright future, the seagull Legion that can continue to “repay” and help him succeed in the future.
Fully tap its own advantages and quickly win the target player
Kesedo was not born in a rich and expensive family, nor was he born in a sports family. He was born in a family of 10 brothers and sisters, and grew up in a slum in Santo Domingo (100 miles west of Quito, the capital of Ecuador). There, kessedo was called “El Nino Moi”. His family depended on his father pulling a rickshaw to make a living. Sometimes his mother would make laundry man to subsidize a little household.
If it was not for the local football coach Ivan Guola to pay the fare and meals for kesedo to participate in football training, then he would not be able to be at the age of 13, go to The Valley Independent Youth Training Institute in André Senghor, a suburb of Quito for training. It is even more impossible to be promoted to the first team at the age of 17 and then be paid attention to by European teams.
At that time, many European teams including Manchester United, Chelsea, Newcastle, West Ham United, Everton, Milan, Leipzig and Bruges all hoped to sign kesedo, but Brighton obviously took the lead.
Because Brighton had been in contact with Valley independence as early as August 2018, they had signed the team forward Billy AK. At the same time, they also planned a way to become a first-team player in the Premier League to kesedo. In January 2019, 20-year-old McAllister transferred to Brighton from the Argentine youth team in Buenos Aires. By the time cessedo joined Brighton in January 2021, young McAllister had played 18 Premier League matches on behalf of Brighton.
Brighton paid a transfer fee of about 4 million pounds to sign kesedo, including a 20% second transfer fee sharing clause.
Miguel Ramires was the coach of the team when kesedo played for the independence of the valley. He mentioned kesedo’s ability to understand football and thought that after entering the first team, the player’s ability to read the game had been significantly improved. At the same time, he thinks that this player has “good first touch and good control ability”, which makes him move forward with the ball well.
In the process of growing up, kesedo also showed some advantages similar to his idol canter. In the 4-1-4-1 formation of independent valley, kesedo can not only play the role of No. 6, but also appear in a more advanced midfield position.
When he was 18 years old, kesedo was called up by Ecuador’s national team. Gustavo Alfaro, the then coach, even asked him to watch against Massey on the FIFA World Cup qualification against Argentina (0-1 non-rival). Although Massey still scored in that game, it was only YILI penalty kick. And three months after that match, kesedo moved to Brighton.
Actively seek change to empower players to grow
Under Brighton coach PROTONIC at that time, the progress of kesedo was not obvious. Nine days after joining the team, kessedo took part in the FA Cup game where Brighton lost to Leicester City 0-1. However, during that time, his more important task was to try to adapt to the new country, new team and culture. At the same time, he also takes language classes to improve his limited English level.
Until April of that year, in Brighton’s 1-2 away match against Manchester United, kesedo won the chance to make a substitute again. Before the end of the 2020/2021 season, kesedo also got three chances to make a substitute debut.
At the beginning of the 2021/2022 season, the situation of keserdo in Brighton did not get better either. He played as a substitute in the first two matches of the league, it was not until the second round of the Carling Cup in Cardiff City (beating his opponent 2-0) that he got his first start. At that time, Brighton also realized that if he wanted the Ecuadorian midfield to realize his potential, he must be given more playing time. Because of this, they began to consider renting the player for exercise.
However, it is not easy to find a suitable rental team for kesedo-he needs a team that can compete at a high level and is not too far from Brighton. To this end, Brighton uses an online player trading platform called “TransferRoom”, through which 650 teams around the world sell or buy their favorite players.
With this platform, Brighton has selected up to 20 potential rental teams that meet the requirements, and finally went to Bill Short in Belgium on loan in September 2021-at that time, Bill Short was not better than the first league.
David Will, the technical director in charge of renting of soccer players at Brighton, said: “Bill Short is at the bottom of the league. They seem likely to downgrade, and we don’t have many choices. We must try our best to expand our network and find a solution to let keserdo play in a high-level league and gain a stable playing time.”
“This is a good learning experience for him. Changing to a new environment is really not easy for kesedo. He will encounter various problems including language barriers, but it will also help him become a better player.”
“Obviously, we have taken control of the situation. We are proud to take care of the players during their days of renting out. Belgium is not far from us, so we can keep in touch with him. This is really important. Although renting bill short is not a wonderful experience for him, it is really crucial to his growth.”
In Bill Short, kesedo played only 12 times and only handed over one goal and one assist. However, after being recalled to Brighton in January, keserdo still said: “I have a stable playing time in Bill Short, which is very important and helps me maintain my status in the competition, and guaranteed my position in the national team. The football here is very different from the Premier League, and the confrontation is not so fierce. In England, there will be more physical confrontation and faster pace. The players are very strong, very fast and have stronger athletic ability.”
Implement the core strategy and firmly control the initiative
After returning to Brighton, kessedo waited for a while again, and PROTONIC made kessedo appear again in the England football world he desired-in the fourth round of the FA Cup, which lost 1-3 to Tottenham Hotspur, completed the first show of return.
However, with Jacob Maud, the Polish international, tearing the anterior cross ligament in the match against Norwich, kesedo finally got his own chance. And kesedo did seize this rare opportunity and showed incredible influence. In Brighton’s 2-1 victory over Arsenal away from home, kesedo appeared in the Premier League, with former Zambia captain Enoch-mweep and bisuma, handed over quite satisfactory answers-kessedo played a key role in mweep’s decisive goal. In this regard, PROTONIC said: “kesedo is a young player with great potential, and he will definitely become a top player.”
Before the end of that season, kesedo played 8 Premier League matches in total, helping the team achieve an excellent record of 5 wins, 2 draws and 1 loss, including the team’s 4-0 victory over Manchester United at home. In that game, keserdo also gained his Premier League debut. At the end of the season, Brighton also got the ninth good result in the Premier League-this is the highest ranking in the Premier League in their history.
In view of the outstanding performance of kesedo at the end of the /2022 season, Brighton safely and boldly sold bisuma to Tottenham Hotspur. PROTONIC also made tactical adjustments, placing kesedo in the position of the left midfield and forming a partner with McAllister. At the beginning of the season, kesedo showed his influence. The first round helped Brighton beat Manchester United 2-1 away-in this match, Brighton’s two goals came from kesedo’s assists.
When he moved to Chelsea PROTONIC and dezerby became Brighton’s new coach, kesedo still maintained his high level. He is fast, flexible, confrontational, accurate in passing, and good at stealing and intercepting. His teammate Feltman said: “What I admire most about kesserdo is that he knows how to play, which is really great for a midfield player.”
Of course, kaisedo’s career path also experienced some setbacks that tested his state, but fortunately these setbacks did not affect his performance on the court.
In last year’s World Cup group match, Ecuador lost 1-2 to Senegal, which once made kesedo sad. Then on January this year, when Brighton rejected the transfer offer of 55 million pounds for Chelsea and 60 million pounds for Arsenal, keserdo published a message on social media, publicly expressing his wish to leave. After that, Arsenal raised the offer to 70 million pounds, but Brighton still chose to refuse-of course, this was because Brighton really needed kesedo very much at that time, to ensure that the team can get the first chance to participate in the European war Young Pioneer team history.
Find suitable matching players to maximize player value
On March this year, kesedo signed a new contract with Brighton that expired in 2027, excluding cancellation money terms. Meanwhile, Brighton has a one-year priority to renew the contract. On the second day of the renewal, kesedo showed his best state in the 4-0 victory over West Ham United at Brighton’s home court, directly overshadowing the limelight of Declan Rice.
“When you have a player like kaisedo, you must understand that he will leave one day-he is only 21 years old and he performs well.” Dezerby said, “although I prefer him to stay, I know the team’s operation strategy and what young players want. He hopes to participate in the Champions League, and he hopes to fight for winning the championship.”
Finally, Brighton won the sixth place in the league last season and successfully qualified for the European Union Cup. But at the same time of gaining the joy of success, Brighton also understood that if they received a suitable offer, then kesedo might leave this summer.
When Declan Rice transferred to Arsenal at a total price of 0.105 billion pounds, Brighton used it as the benchmark of kesedo’s transfer fee-because they thought kesedo was as good as Declan Rice and even better.
It is true that kesedo made 43 appearances for Brighton last season, scoring only one goal and sending only one assist, but these simple statistics do not reflect the importance of kesedo to Brighton, and how outstanding his performance was. Even if he was appointed as a right-back in the face of danger, kesedo also performed well in Brighton’s victory over Manchester United and Arsenal.
As dezerby said, “kesedo can play in any position. He is a top player.”
(Armour)